“Where all think alike no one thinks very much.” -Walter Lippmann

To find the real truth in your residual income opportunity, people find out what other people think is the truth.  Facts and opinions help shape the truth.  It’s best to know the conditions in order to recognize when we are most vulnerable to its influence. In examining conditions, we see the reactions of other people to resolve our uncertainty.  When you do that you are likely to overlook a subtle, but important facts.  Probably examining the social evidence also.  The tendency to see what everyone else is doing can lead to a “pluralistic ignorance.”  It has grown into a society of uncaring people when people are uncertain they are more likely to use others actions to decide how they should act.

The principle of social proof works most powerfully when observing the behavior of people like us.  It’s the actions of people that give us the ideas of how we should act.  Therefore we are more inclined to follow the lead of those that are similar than dissimilar.

If we become sensitive to these situations where we use this social proof, then we can control what’s working to the inaccurate information.  There are two types of situations where incorrect information from social proof gives us poor decisions in finding the true awareness of truth.

1. Occurs when social evidence is false rather situations create impressions or the way they want to perform.

2. The Pluralistic ignorance – where everyone at an emergency sees no cause for alarm.

Using social proof to fully base your decision on entrepreneur opportunities should not be trusted fully.  Observe facts, prior experiences and use our own judgments. Agree? Share your comments below, and subscribe at the top to see more!

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