Facebook Timeline’s – What to Expect?
I wanted to share a few tips and resources that I am using to update the new Facebook timeline pages.
Here are some resources that have really helped me learn how to be more efficient in my Facebook Timeline pages:
Facebook Timeline – Cover Photo
You can add a cover photo from the right hand side of your fan page. If you don’t have one, now is the right time to design a neat looking cover page. Click here for some examples from the early adopters. The measurements for cover photos are:
Width: 851px
Height: 315px
When choosing your cover photo it is important to follow Facebook’s Terms of Service which are:
A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. (Source)
Facebook Timeline – Redesign your custom applications
With the new timeline, there are some new measurements. Design your custom applications with the new maximum width in mind. It seems to be 779 pixels wide. Don’t forget your icons for the applications. They are now 111px wide and 74px high.
Facebook Timeline – Upload a new profile picture
Use a 180 px * 180 px profile picture which will be then scaled down to 32 px * 32 px. Make sure your picture is of high quality.
Facebook Timeline – Add milestones
Add your company’s milestones that date back in timesuch as company foundation date, a new product launch etc (see Coca Cola’s example below). Additionally, write a few sentences about your company was created or how your new product was launched.
The sizes for Facebook milestone pictures are:
Width: 843 pixels
Height: 403 pixels
Facebook Timeline – Facebook offers are (almost) here
Fan pages can soon create exclusive offers for their fans. Read more about it here.
Facebook Timeline – Allow and star fan posted messages on your wall
Prompt your fans to post pictures or tell stories about previous/current interactions with your brand. Find an interesting one that you’ll think will work and star it as a featured post for the week.
Third party applications width is now expanded. You can still see the old apps such as Ford Motors welcome page but as you can see, they are not using the full width yet. It seems that the new width for Facebook applications is 779 pixels.
Fixing these minor tricks on your Facebook Timeline will create a more professional presence. Share your comments on what you think of the changes and how they are effecting your business. Be sure to stay on top of how you can market your business on Facebook by learning all the latest strategies. Click the image below for more information on Facebook marketing for your Facebook Timeline.
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