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Day 2 — Utilizing what’s ALREADY THERE to get whatever you want 🙂

It was early May of 2011, and I had been invited to speak at No Excuses II. (an event my pals Ray and Ferny put on each year)

I had been marketing for almost 2 years at that point, and had mastered the process of getting people to make a decision to join whatever it is that I want.

Over the last two years, as I remembered back, I had gone from generating leads and closing over the phone, to a point where I would answer 4 pre-booked appointments per day, and would close 95% of everyone I talked to… LITERALLY everyone would make a decision to get in.

Being the most ADD of the speakers, I decided to put off selecting my speaking slot until the last possible moment, and I was scheduled to speak…

…last — at 5pm, on Sunday — after Mike Dillard.

One hour before I was about to get up — I watched in awe, as Dillard utilized the power of copywriting, LITERALLY reading his speech word for word, inspiring fear into the audience, as he talked about the impending financial collapse and why you need to take action, now — if you want to survive…

…when he finished, the ENTIRE ROOM believed his message, and if you were there, you would have wanted to pull out your credit card, and buy his products, right then.

After he spoke, I walked in to a room of terrified people (his speech was one of the BEST demonstrations of the power of words I’ve ever seen).

The room was cold… people were nervous… they were tired — it was Dillard – how could I (a lowly peasant) captivate the audience?

Simple:

Utilize what’s already there, to get whatever I want

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Tags: Empower Network, Language Mastery Series
Tags: change meaning, hypnotic commands, nlp, power of language, utilization, utilize