Why Messenger Bots are Dominating Closing Conversations

With one Billion messages per month sent in messenger inside Facebook, do you see why it’s vital to dominate an intimate closing conversation?

Text messaging is in comparison right now as well as apps. In reality, you can use messenger to market text messaging and custom apps!

The software I use has helped over 2,500 people build messenger bots and automation for their businesses and their clients.

It is my goal to help you understand more of what bots are used for, the entire market for messenger bots, and the growing demand for the messenger.

Two stages: Reactive and Proactive Messenger automation

First: Reactive

Consumers are messaging businesses more every single day. People want INSTANT feedback… survey says… less than 20 minutes response is the average expectation!

90% of businesses will do business that responds to them first!

For example, if I message a company about shipping info, I want a response on the spot. If I want a reservation for a restaurant, I don’t want to wait to do that until you have the “time” to respond personally… I just want to get the reservation!

App example. You just spent multiple 6 figures building an app as a 9 figure year company. The number one problem is no one will download this app! In fact, the messenger can solve this problem.

Messenger app already has 1.4 Billion users. (it’s reported that 1.2 Billion of them use it monthly.) That same app is already responsible for 3 Billion messages per month between consumers and businesses.

Why? Use messenger over your app because there are already 100 Billion messages being sent through Messenger each month between friends so we are all getting “used to” Messaging people and getting a response. I don’t want to have to download your app to ask you a question.

If you have a business and you are not being “reactive” with Messenger, you are missing most of the game. If you are spending money on advertising in Facebook, you are introducing new people to your brand VIA Facebook and therefore providing them with a direct platform to reach you (Messenger) so why not set up some automation to help users get answers to common issues and give them instant feedback that doesn’t feel robotic.

Are you going to sit at Thanksgiving Dinner responding to messenger?

The first step is to admit you have a problem!

The first step to deal with a problem is admitting that you have a problem. -Jase Robertson

Now imagine this business owner was having to donate their Christmas dinner to people asking for shipping info, refund policy, sizing charts…

Why not make a bot to solve that problem?

Do you think someone will be unhappy or upset that you are answering their question INSTANTLY just because it’s not REALLY you?

It is REALLY your answer, it’s just not you personally typing it at that second.

It’s really simple to do. You build a “keyword engagement”, inside a system that Alecia uses that allows your Messenger to look for the phrase you would like to respond to. We set up that response.

Let’s say you commonly get asked for a sizing chart or directions and address of your location.

Get to know your customer.

Connectivity is the SINGLE most important activity in your business.

If you focus on connecting with your customers where THEY ARE and not making them come to you…

Use a system that is used more than text messaging ever was!

Let’s assume you now have your keyword “triggers” message built so that any time someone says the words “sizing” and “chart” in the same message (ie. Do you have a sizing chart, or Where can I find a sizing chart, Can you send me a sizing chart?) your message will send to them instantly giving them an answer to their issue on the spot.

The same thing can now be set up for “directions” or “Address” (ie. what’s your address? can I get directions?) which would even be able to instantly send someone into Google Maps when clicking it.

It’s not a choice, it’s going to happen that you are either going to do it yourself (hire someone to manually send messages) or hire an expert to set up your automated messages, like Alecia.

Now: Proactive.

Do you have that friend that ONLY hits you up when they want something? They never care about what we want, they just want us to be there for them when they need something. That’s kinda what it’s like when you use Messenger to promote your stuff, yet never used it to provide value.

Very soon, too soon… your audience will stop caring.

This is where “marketers” become in the “no friends left” club.

The key to Messenger is that it’s the ONLY PLATFORM where you can command undivided attention. It’s not like email where you HOPE they open it and click on the link. It’s an actual conversation you get directly with the customer to get closer to a close.

You send a Messenger message and you are literally ASKING for a response.

The secret to more conversations is engaging and move them through the “sales cycle” must faster. You can do so much more through a conversation than through a random landing page.

When you send them to a landing page, you are looking to help them solve a specific problem. If you send them to a Messenger “bot”, you can ask and guide them to a solution that fits them. It’s not something your “app” can do very easily because you’d have to hire someone to build the changes each time. Did you say yes to turn on Push Notifications?

There are a time and a place to be “aggressive” with Messenger bots and automation, yet not every time and every place. Sometimes you need your message to deliver where the more effective channel gets their undivided attention.

See more examples:

If someone walks into your open house and scans a Messenger code to instantly get the entire home listing information into their phone… that’s a good bot.

You can then instantly and easily follow up with that person, AND ask for their email and phone number. Most agents are old school and do this with pen and paper, why not automate and speed that process up WHILE creating a subscriber?

If someone loves watching your show LIVE and you send notifications letting them know when you are LIVE… that’s a good bot.

You simply ask them to subscribe to Messenger if they want notifications for when you go LIVE and send them a message when you are LIVE. Churches, Coaches, Speakers have an audience right in messenger ready.

If you are an influencer and your audience loves getting notified when you have new videos, tour schedule, tickets for concerts, events are scheduled, and you then give them through a notification… that’s a good bot.

Why are MORE influencers not using this tool?

It will catch on, simply ask Alecia to set it up for you!

Yes, you could do all these things in email, and highly recommended. Yet, do it by asking people to download an app and turn on notifications? What do you think your conversion percentage would be?

We don’t need more apps on our phone, we need more functionality in the ones we have.

How many apps do you have on your phone?

What are the apps you mostly use on your phone?

Calendar?

Calculator?

Games? For kids?

Home Security, Automation?

Do you have apps on your phone that you ONLY use when and if you have to? Yet, there are businesses that can afford to have an app built, yet they are ALL connected to more people on social than the number of app users, why not use that social ecosystem instead of REQUIRE they use your in-house app?

You still collect lead information, no typos because it’s attached to their FB profile and send push notifications only if they are worth being sent.

Who can not afford to build their Messenger conversation?

Real estate agents can’t afford to build an app for every listing… but you can build a nice bot for each one, or hire a specialist like Alecia to build a Messenger sequence for you and save time!

Local businesses can’t afford to have an app made OR afford the marketing it would take to get an app downloaded… but you can absolutely make a Messenger automation it would take to get an app downloaded… but you can absolutely make a Messenger automation that allows users to get REACTIVE message and then PROACTIVELY market to them via Facebook terms. In doing so you are getting your message out to people that actually have engaged with your brand in a conversation… how awesome is that!?

Many think of “bots” as robotic, cold and unfriendly… when they are done right, they are anything but gratifying, fast, purposeful, and can be charming.

Realistically, new things take time to get adopted. Messenger automation is hard to learn and not every business owner knows that it’s relatively simple to put the pieces together on a reactive bot that can help you grow their business which is why the growth is “slower” than some systems.

Anyone could pick out a “bad bot” experience and take a screenshot of it and say “See, this is why you shouldn’t use bots” yet I can do the same thing for billboards, fliers, posters, emails, landing pages, ads, and banners… you name it. So just because someone does it wrong, doesn’t mean it can’t be effective when done right.

Another example of how we can QUICKLY help create a business without feeling cold, impersonal, or unfriendly. In the end, we ALWAYS ensure they received a solution to their question. 9/10 people who go through THIS automation show up for a drop in at this gym resulting in more than $1,000/ mo in revenue from drop-in fees, merchandise, and memberships.

Another example of a gym automating a response anytime someone says, “I’m looking to drop in.” They are not getting more business by INSTANTLY responding. They aren’t losing potential customers because they can’t sit by their phone all day and answer phone calls (and customers don’t call business as much anymore.. they message them… on Facebook.) This gym used to lose “drop-ins” because they couldn’t respond until 10pm at night (after the gym closed) and the customer already messaged another gym and got the info they needed.

Now they get their 10pm back and more customers! Nice bot exchange!

Remember in 2016 Facebook had ZERO businesses using bots, and now nearly 400,000

If any other company got 400,000 businesses to use their platform in 2 years, we’d praise them!

If any other company said “we had 3 Billion messages sent between our users and business” we’d be losing our minds trying to get into that platform.

Yet, are bots perfect? Absolutely not. Neither are people. People have bad days… bad weeks… emotions… and stress!

Messenger automation doesn’t have those things. Not that we should do away with people and personal responses, yet when a PERSON is responding to the same issues every day, from the same people, in the same manner, even they become somewhat robotic.

Do know that just because one thing works, doesn’t mean it should replace something else. People are necessary to make a personal touch. There will be times your bot CAN’T help someone so this isn’t a call to fire your customer support staff, just a way to make their life easier by responding instantly to the most common concerns so they can spend more time working with people that have more serious issues.

Just by building FAQ into Messenger specifically for the support channel and getting customers to access answers instantly… and without emotion, shows instant responsiveness.

 

More people use the big 4 Messaging apps than use the big 4 social apps. Yes, Messaging apps are more widely used than social media apps, that’s a thing, and has been since Q3 of 2015

Make sure you take time to speak to an expert who understands how businesses can use Messenger… and do it right! Making your own bot just because you can is like trying to build a house yourself. You MAY get some of it right by watching some YouTube videos.. but if you mess ONE THING UP your whole house could crumble.

This is why we pay other people to build our house, or we spend a lot of time learning what needs to be done. The same is true with Messenger.

It’s not a fad.
It’s not slowing down.
It’s not going to replace landing pages and email marketing. It’s somewhere in the middle.

It will be powerful for those that use it right. Potentially destructive for those who abuse it.

We are trying to help you take the guesswork out of what to do, how to do it, and when the proper time to “ask” instead of just “give” in your Messenger sequences. We hope to make complicated easy for you through our expertise in Messenger. Give your businesses their Thanksgiving dinners back… their 10pm’s back.. and create real relationships with their customers through conversation.

To simply give it a start, ask Alecia, your Messenger expert using tools and information.

For a limited time, we are offering a start for ALL businesses to get a testing ground for their first 250 subscribers. Included is a first custom Messenger m.me link. When people click “get started” we start the conversation off the right way. We’ll customize this message in a scan code you can use on any printed material. In fact, we’ll give you 50 business cards for you to test out while networking. To help you boost your subscribers to 250, we’ll mastermind a contest idea for us to test out your first “keyword” trigger words. These gifts and 30-minute consultation is included for a limited time! In order for us to test out your business page, you must add me, Alecia Stringer and my business partner, Godsave Tichadini as an admin on your page.

Some of our personal experience by just starting with only organic traffic (no PAID traffic) from Instagram is:

“I can’t believe the messenger is working, I got 3 sales while I was on vacation and only have 15 subscribers!” -Mey

“I got 2 targeted leads with an account that has less than 5k Instagram followers and a page that only has 3 likes!” -V

When done right, sales can come in fast! Messenger can help you get closer to a win!

Get started with your Messenger BOT here with Alecia.